1
Describe your business idea
In 3–5 sentences: What are you offering? Who is it for? Why would someone buy it?
2
Readiness check -- Business pitch
Answer honestly -- these questions determine your Customer Need score.
Can you explain your business idea clearly in 3 sentences or less?
Do you know specifically who your primary customer is?
Have you confirmed that your target customer has this problem right now -- not just hypothetically?
3
Customer segment analysis
Describe each segment -- who they are, their pain, and why they'd buy.
Primary customer
Secondary customer
Referral source
4
Customer discovery check
Have you spoken with at least 5 potential customers who are NOT friends or family?
Did those conversations confirm the problem is real, recurring, and painful?
Did at least 3 of those people confirm they would pay for a better solution?
Do you know how your target customer is solving this problem today?
5
Competitor landscape
List 3 real alternatives your customer could use instead of you.
Competitor 1
Competitor 2
Competitor 3
6
Market reality check
Can you name at least 3 real competitors or alternatives your customer uses today?
Do you have a specific, clear reason why a customer would choose you over those alternatives?
Have you estimated how large your target market is?
Is the market growing, stable, or shrinking?
Have you defined a specific first customer segment or geography to win before expanding?
7
SWOT snapshot
Be brutally honest. The more accurate your inputs, the more useful your score.
Strengths
Weaknesses
Opportunities
Threats
8
Founder readiness check
Do you have relevant domain experience or credentials in this industry?
Do you have existing relationships or networks in your target market?
Are you the right person to solve this problem -- do you have an unfair advantage?
9
Financial reality check
10
Financial feasibility check
Have you estimated your startup costs with reasonable specificity?
Do you have a clear revenue model -- how money flows in and how often?
Have you calculated your break-even point -- how many sales to cover costs?
Do you have access to enough capital to operate for at least 6 months without revenue?
11
Biggest unknowns
What assumptions have NOT been proven yet? Be honest -- this is the most important section.
12
Market readiness check
Do you have warm relationships -- people who already know and trust you -- in your target market?
Do you have any paying customers, signed LOIs, or pre-orders?
Do you have a defined go-to-market plan for winning your first 10 customers?
Have you tested your solution -- even in a rough form -- with a real potential customer?
⚠ Before you submit: Your answers exist only in this browser tab and will be lost if you close or refresh. Make sure you've completed all sections before clicking Score My Idea.
Complete all sections first, then click Score My Idea on the Validation page to see your results.